7 Best Ways to Marketing

In today’s digital world, musicians often fill multiple roles. While writing and recording your music is a top priority, developing a marketing strategy is an important step in getting your songs heard.

With so much new music being released on a regular basis, how your music is promoted can determine whether it connects with your audience. Your challenge as a musician is to get your often very personal and emotional songs out there in a planned, planned way for the world to enjoy.

 If you’re looking to advertise your existing music, or if you’re looking to release a new album soon, these strategies will get you started. Here are the 7 best ways to market your music.

Determine your fan base

To develop a marketing strategy that reaches the broadest possible audience, you must first identify who your fans are. Find information such as where your audience is located, how old they are, and where they spend their time online.

Knowing who your target audience is will help you develop marketing strategies to reach them more effectively. Also, if you target people who are interested in your music, your marketing efforts will be more effective than if you miss the mark and pitch to those who are not interested.

Use the metrics provided to you to determine who these fans are. This could be a report integrated into your artist website to track your website views. If you’re active on a streaming site, you’ll find data there and through your social media channels. Understand your audience’s demographics, search terms, and interests to get to know them better.

Consider both potential and existing fans

When marketing your music, start with your current audience. However, you should also consider ways to grow your audience. Simply sharing music online and hoping listeners find it is unlikely to have the desired outcome.

Effective music marketing happens when you work in a way that preserves the identity of the artist. This includes communicating with your current followers through email campaigns, your music website, playlists and blogs. These fans will not only support you, but also share your music with others, allowing you to reach a wider audience.

Use the metrics provided to you to determine who these fans are. This could be a report integrated into your artist website to track your website views. If you’re active on a streaming site, you’ll find data there and through your social media channels. Understand your audience’s demographics, search terms, and interests to get to know them better.

Develop a social media marketing strategy.

Whether you’re trying to spread the word about a new album or get people to come and see your show, social media can help you narrow down who might like your music. You can then contact these people directly.

Use social media to attract followers back to your website, where they can dig further into your material and music, increasing the likelihood of converting them into true fans who will continue to connect with your music.

When developing a marketing strategy for your music, choose channels that you are familiar with and use every day. Then create some useful social media content. This could include behind-the-scenes videos, themed posts, and non-music content to help your story develop.

Once you’ve nailed down your concept, stagger your updates and facilitate sharing. Play to your strengths: If you are good at sharing the unplanned, keep this in mind. Another option is to incorporate paid social media advertising into your plan to better target and reach potential audiences.

Build a fan base for your songs

Take your fan engagement to the next level to ensure you have a fan base that stays interested in your music. It’s easier than ever to create a personal connection with your fans, but it starts with deciding which music marketing technique is right for you. When it comes to fan interaction, it needs to be coherent, sincere and sustainable.

This is critical to getting your current audience aware of and interested in your work. Connect with your audience by being hands-on. Start with your email list. Get involved on social media. Try selling merchandise online or at tables after the concert to ensure you engage with your audience.

Selling fan subscriptions as a way to continually develop engaging content and keep in touch with your fans can be another form of engagement.

Emphasize creating a sense of community among your supporters, and you’ll be able to build a story that everyone is interested in and engaged with. So this community will gather behind your upcoming events, listen and share your music, and support you in your endeavours.

Post your songs to blogs, playlists and media sites.

When promoting an album, releasing your music early will help you generate momentum and attract as many fans as possible. Pitching your music to media coverage can be part of your music marketing campaign.

Mentioning your music in the press can benefit your marketing efforts by attracting more listeners and improving the SEO of your band’s website.

Create an e-press kit that fits your goals, whether it’s getting a spot at a premiere or promoting a single. Then, research music blogs and Spotify playlists, develop spreadsheets, and reach out to those right people in person via email with a link to your EPK.

You may have to write dozens of emails before you receive a positive response, but keep at it. Momentum can start with a few people starting to become ardent supporters of your music before expanding to something more substantial.

Build and monetize your own artist website

A band website is critical to developing a musical identity and reaching new fans. While social media and YouTube may help with this, it can also limit your artist’s reach.

Create a music website that reflects your artist brand, then direct fans across all your social and streaming networks there. Not only is your website a more permanent, professional environment to build your fan community, but it will also allow you to earn cash online for your music and other stuff. You should also have a YouTube channel so people can easily find you. But you need someone who can manage your YouTube channel, so you should get YouTube marketing services from any reputable company.

Funding a public relations/broadcasting campaign

If you have a music marketing budget, try hiring a radio tracker or publicist to help you get your songs noticed. The amount you spend will depend on the size and scope of your proposed event.

Remember, real results can only be obtained by spending thousands of dollars, and there is no guarantee that your music will be reviewed or picked up by radio stations – so plan ahead and invest wisely.

If you can’t afford a radio event, you might spend some extra time and effort going to the station and getting your music played on the radio. You can also invest more time and effort in promoting your music online through a do-it-yourself approach.

Marketing your music independently can be exhausting, but it’s an important strategy to not only build momentum, but also to hone in on your actual fans and build support. This will expand with each release, helping you create a career that is both sustainable and fun. So get your toes in the world of music marketing by trying some or all of these strategies! You have nothing to lose (and a lot to gain) by giving it a try.